Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Asics is number-one in the tennis footwear space in North America ...

Asics is adding to its tennis ambassador portfolio as the hot brand looks to grow the category. According to the Japanese athletic brand it has signed a multi-year footwear agreement with American ...

'Sound Mind, Sound Body' is a mission statement that ASICS is truly living up to. That ethos revolves around the brand’s prerogative to help enable people to become happier, healthier and improve ...

Which Asics tennis shoes are best? If you enjoy playing tennis, you want to be at your best every time you step out onto the court. Every tennis player, regardless of ability, must wear the correct ...

Novak Djokovic encourages junior players from the ASICS Junior Tennis Tour to pursue their dreams. Photo: Courtesy of ASICS The 2024 ASICS Junior Tennis Tour Finals recently concluded in Shanghai.

Asics gear has always been the epitome of function. Hit the courts in their clothes or shoes and there’s little doubt that they'll handle any assignment. But now, the brand is taking its ...

HOOFDDORP, Netherlands--(BUSINESS WIRE)--ASICS EMEA today announced the launch of the ASICS TENNIS ACADEMY, a virtual community platform that gives tennis coaches access to advice and training from ...

SINGAPORE — There’s more to it here than just the inaugural Singapore Open featuring some of the world’s best tennis players. Putting premium on the development of the sport in Southeast Asia, ...

The name Asics comes from the Latin phrase, Anima Sana In Corpore Sano, which means “A Sound Mind in a Sound Body.” The Japanese athletic shoe and apparel manufacturer looks to deliver on that promise ...

New community platform provides access to advice and training from experts HOOFDDORP, Netherlands–(BUSINESS WIRE)–#ASICSTennisAcademy–ASICS EMEA today announced the launch of the ASICS TENNIS ACADEMY, ...