The Ariel Atom is one of those cars built from the ground up for the select few. And by that I don't necessarily mean the filthy rich, as it's not excessively expensive ($83,750 will land you one in a ...

View post: Mini’s Stylish Paul Smith Edition Arrives In America With A Pricey Catch In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, ...

The Ariel Motor Company has always put performance first, and its latest iteration of the iconic Atom turns the volume way up. Officially known as the Ariel Atom 4RR, the newest member of the Atom ...

Ariel, the boutique UK-based carmaker known for producing some of the wildest vehicles on four wheels, is celebrating its 25th birthday by announcing its most powerful car ever, the Ariel Atom 4RR.

This car will literally bend your face. It will also be the most fun per dollar you ever spend in your pre-retirement years. You need only watch the video after the jump to see that. With a ...

The automotive world is full of weird and wonderful creations. One of the most notoriously bizarre cars produced in recent years is the Ariel Atom, a car with an insect-like exoskeleton and a fun ...

“Engineered to eclipse supercar performance on track.” These are the words British carmaker Ariel uses to describe the latest wheeled insanity it came up with, the Atom 4RR. Not only that, but we’re ...

As cars are increasingly driven by computers, and the process of driving becomes further detached from human engagement, the class of pure enjoyment-focused track weapons is likely to see continued ...

The Ariel Atom has long been one of the finest track-focused cars on the market, and this particular 2016 Atom 3S currently up for auction is one of the best you’ll find in the United States. This ...