Apple taught Elvin Hu new languages. Born in China, Hu refined his English by watching Apple keynote events. He also came to understand the visual language of Apple’s product photography. The latter ...

Last week Apple released an ad for its new iPad Pro that was widely panned. The ‘Crush’ ad showed a variety of creative instruments being crushed and ultimately transformed into an iPad Pro. The ...

Apple has made a number of iconic ads and promo videos over the years, many of which have inspired parody versions online. Here we’ve gathered together some of the funniest takes on the sometimes ...

Apple’s iPad mini ad is almost as adorable as the shrunken tablet itself, featuring it and its larger sibling playing a duet of Heart and Soul. But what about the rest of Apple’s hardware? They’re ...