Macworld reports that Apple launched the MacBook Neo, a new entry-level laptop priced at $599, making it Apple’s most ...

Apple has promoted the vapor chamber of the A19 Pro in the iPhone 17 Pro in a new ad involving a runner supercharged by a drop of water. The A19 Pro is the first iPhone chip to take advantage of vapor ...

From the iPhone 17e to new MacBook and iPad upgrades, Apple has packed the week with launches across its ecosystem, ...

Apple's new $599 MacBook Neo features the A18 Pro chip, a 13-inch Liquid Retina display, 16-hour battery life, and fun colors ...

Apple has unveiled AirPods Max 2 with the H2 chip, stronger active noise cancellation, Adaptive Audio, and creator-focused ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

Apple’s latest processor is making its debut in the 2025 MacBook Pro 14 laptop, the latest iPad Pro, and an updated Apple Vision Pro headset. Compared with the previous-gen Apple M4 chip, the new ...

Apple is kicking off multiple days of product announcements this morning with a new iPad Air. Unsurprisingly, it’s more or ...

Apple’s newest iPhone Air reached stores on Friday, and the custom chips installed to these phones point to a bigger push into artificial intelligence. Apple’s new A19 Pro chip is bringing a major ...

This week, a massive code leak revealed more than 30 Apple devices could debut in the next couple of years. Surprisingly, though, a separate code leak emerged shortly afterwards, revealing at least ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. Apple has made it a bit of a tradition to refresh its PCs in ...