Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo. In the video, a man flexes his muscles in ...

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Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

At 5 minutes and 36 seconds, Spike Jonze's commercial for AirPods 4 with Active Noise Cancellation (ANC) starring Pedro Pascal is indeed a "film" of sorts, just as Apple labels it on YouTube. Well, ...

Obviously, most people know Apple as the company that makes the iPhone. That makes sense, the iPhone—after all—is the single most successful consumer product in history. It’s the reason Apple is a $3 ...

Apple today shared a new iPhone 16 ad that highlights the Clean Up feature that's available in the Photos app. In the spot, a man snaps a photo of a woman with her cat, and then removes the cat from ...

TL;DR: Apple has delayed the launch of Siri 2.0, which was expected to enhance the digital assistant with personal AI intelligence. Apple's much-awaited upgrade for Siri is now indefinitely delayed ...