It seemed promising when Amazon’s shopping chatbot suggested gifts of “page-turner fiction” for a buddy who enjoys beach travel and reading. But instead of the fun, breezy novels I expected, the top ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...

Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

Amazon has rolled out a beta version of a new artificial intelligence tool that surfaces products based on interests to some shoppers in the U.S. The feature, which Amazon named "Interests," employs ...

Amazon's top picks include a little bit of everything — there are a lot of fiction novels, of course, but the list also includes memoirs, nonfiction, thrillers, history, and even more niche genres ...

For years, Amazon has been stealing search share from Google. Now the company is doubling down on its reputation as the best place to start any online shopping journey with a new feature that will ...