Justin Thomas-Copeland, chief executive of the 4As, wouldn’t put it quite so bluntly. But after 70 conversations with ...

Our economy is being eviscerated by Covid-19. You see the open wounds not just in the one million individuals who’ve already lost their jobs or the 250,000 businesses that will close this year, but in ...

Advertising and marketing have played a central role in driving consumerism and shaping trends, culture and buying habits for decades. But will the industry be as influential in reshaping habits and ...

The definition of creativity is thinking differently. The ability to apply this to a wide gamut of problems is a superpower. And yet adland, which sells exactly this expertise, has somehow lost ground ...

Interpublic Group CEO Michael Roth has been pushing for diversity and inclusion reform at the holding company since he was named CEO in 2006. During a MediaVillage event with founder Jack Myers on ...

LONDON (Reuters Breakingviews) - For years, the “Big Four” Western ad holding companies – WPP, Omnicom, Publicis and Interpublic – have been the tortoise to Alphabet, Meta Platforms and other Big Tech ...

Three weeks have passed since Publicis and Omnicom announced their tie up and the M&A carousel in Adland is still going strong. Since the deal was made public on July 28th, WPP companies have made ...

All In steering group chair Kathryn Jacob said the analysis shows adland’s view on hybrid working is still too narrow and does not account for differences in how remote working policies affect ...

In the first of a series putting a spotlight on adland’s emerging hubs of creative and commercial excellence, The Drum’s Miami Report drops tomorrow. In the lead-up to the release, last week we took a ...

Tor Myhren, Film Lions president and vice-president of marketing communications at Apple, told the Cannes Lions International Festival of Creativity the industry needs to get better at short-form ads.

Sitting in the crowd at the seventh annual 3% Conference, I couldn’t help but think that if this conference had existed when I was 22 years old, it might have changed my life – or at least, my career.