Dick’s Sporting Goods is getting in on World Cup fever in a new collaborative campaign with Adidas. Titled “Where It All Kicks Off,” the new campaign features Adidas athletes Lionel Messi, Lamine ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

Add Yahoo as a preferred source to see more of our stories on Google. Photo by Gotham/GC Images The re-release of Adidas’ iconic SL 72 running sneaker has ignited substantial controversy due to its ...

Bella Hadid has spoken out about her involvement in Adidas’ controversial Munich Olympics-themed ad that sparked outrage. On Monday, the model and activist posted a message to her Instagram Story, ...

Add Yahoo as a preferred source to see more of our stories on Google. An Adidas ad campaign featuring Bella Hadid was pulled amid backlash. Now, she's addressing the controversy. (Andreas Rentz/Getty ...

The ad campaign for Adidas' new retro sneakers, called the SL72s, was a nod to the 1972 Munich Olympics. That year's games are widely known for the terror attack that ...

On Tuesday evening, adidas unveiled the next chapter of its brand campaign as it continues its ambition to help athletes at all levels to disarm negative pressure in sport. The campaign features ...

The planet’s most globally viewed sporting event is approaching. Opportunities are rife, but nailing the delivery requires ...

From the start, Missy Elliott has been inseparable from a vibrantly infinite universe of remixed sportswear and subversions of athletic aesthetics-visions carefully crafted with the help of her ...

Liverpool’s commercial landscape is entering a fresh phase, as adidas prepares to take over kit manufacturing duties from August. The move marks a reunion more than a decade in the making, with the ...