Portland, OR – adidas is thrilled to announce the launch of its 2025 Honoring Black Excellence (HBE) program, a bold and dynamic celebration of Black brilliance, resilience, and creativity. This ...

HBE capstone event “Pathways & Pipelines,” explored how Black creativity builds bridges—preserving history, creating access, ...

For generations, the women of Gee’s Bend have stitched together scraps of fabric into something far more lasting than cloth ...

Adidas teams up with the creative minds behind Paper Monday to spotlight the past, present, and future of Black creativity in an immersive Atlanta showcase.

Honoring Black Excellence returns with a powerful experience exploring the weight of "past, present and possibility." ...

At a time when many companies are pulling back on diversity, Adidas amplifies voices shaping Black excellence through art, activism and community.

If you've been wondering about the concept behind the new adidas Black History Month uniforms for Nebraska, Kansas, Louisville, and others, here is your answer.

Adidas released a limited-edition NCAA basketball jersey collection inspired by the Quilters of Gee’s Bend.

Jaycina Almond Founder of Tender Foundation Rog & Bee Walker adidas 2025 Honoring Black Excellence & Storytelling Stephanie Tharpe: Being recognized as an adidas HBE Honoree is a major milestone.

In celebration of Black History Month, adidas named the Quilters of Gee’s Bend as the first honorees of the Black Excellence (HBE) program, “standing as living proof of art’s power to ...