Adidas partnered with Snapchat for a lens that lets mobile users virtually try on a new running shoe using augmented reality (AR), Engadget reported. The integration will allow consumers to preview ...

Adidas' AR-powered sneaker drop at ComplexCon may have helped to prevent a mass stampede to snap up its limited-edition sneaker models at a crowded convention hall. By automating notifications and ...

Adidas is hosting a gamified augmented reality (AR) experience at its flagship store in Paris this holiday season to highlight environmental sustainability. The sportswear brand helped to develop the ...

Adidas has launched an augmented reality (AR) footwear try-on feature in its iOS app that enables customers to virtually try on its most iconic models, including the recently-launched Alphaedge 4D ...

With the summer winding down, adidas Originals has introduced the new AR 2.0, a modern interpretation of the original with a fresh collar and heel-quarter design. Combining elements of basketball and ...