Kotaku's sale marks the latest in a slew of gaming site divestitures as publishers struggle to monetize. Why it matters: That dearth of ad dollars reflects a broader paradox. Gaming commands massive ...

Microsoft’s ad networks delivered a Steam account resale advert inside Outlook, a practice against Steam's Terms of Service.

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

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The first of a 3-part series of a Masterclass in Ad Monetization from Igor Lautar CEO and Co-founder Aurion11.

Until recently, YouTube had two options for ads. You could deal with them, or you could pay the $13.99 subscription for YouTube Premium. This option makes every video on YouTube ad-free, including ...

Microsoft has quietly begun to offer ad media buys that combine connected television (CTV) and gaming after discovering 85% of people use "other" devices while watching TV. The top "other" device ...