Puma and Manchester City are understood to have made Premier League history through the finances of their brand new kit deal, formally announced on Tuesday.The German sportswear giant first became

The previous record was held by City’s rivals Manchester United, who held a £90m per year deal with Adidas. Liverpool, meanwhile, have agreed a new deal with Adidas for £60m per season, as they revert back to their classic sponsor after five years with the American company.

If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United agreed a 10-year, £90m a season deal with the German manufacturer in July 2023, though that too is impacted by performance.