Rose is credited by those close to her as having the calm leadership skills required to navigate WPP through choppy waters.

Rose, who has been on WPP's board since 2019, isn't a stranger to transformation; she led Microsoft's UK business before becoming Chief Operating Officer of Global Enterprise; and now, she's being asked to do what feels almost impossiblesteady a sprawling advertising empire;

Cindy Rose becomes the CEO of WPP. This marks a big strategic change for the advertising company. WPP faces challenges like slow growth and client losses. Rose's tech background is key for WPP's future.