The news arrives at a time when employers are facing growing pressure to onboard AI agents -- and also a dizzying variety of ...

Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

In an era where AI decides which brands get surfaced, summarized or cited, the question isn't "How can I rank higher?" It is ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

To find out, Botify conducted a survey of 300 director-level and higher marketing leaders. Some 52% of respondents say they're somewhat prepared to optimize their brand visibility to show up in new ...

Two major artificial intelligence (AI) companies are reportedly launching web browsers to rival Google Search’s dominance.

Perplexity’s growth after a year of existence illustrates that AI won’t necessarily destroy web traffic, nor will it make people rethink Google search marketing.

The name for OpenAI's browser has not been publicly revealed. The browser, however, is built on the open-source code Chromium, and is intended to challenge Google's dominance in the market. It is ...