The news arrives at a time when employers are facing growing pressure to onboard AI agents -- and also a dizzying variety of ...

Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

In an era where AI decides which brands get surfaced, summarized or cited, the question isn't "How can I rank higher?" It is ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

To find out, Botify conducted a survey of 300 director-level and higher marketing leaders. Some 52% of respondents say they're somewhat prepared to optimize their brand visibility to show up in new ...

Two major artificial intelligence (AI) companies are reportedly launching web browsers to rival Google Search’s dominance.

Perplexity’s growth after a year of existence illustrates that AI won’t necessarily destroy web traffic, nor will it make people rethink Google search marketing.

Perplexity chief product officer Dmitry Shevelenko told VentureBeat in an interview that the company wanted to lay the groundwork for revenue sharing now even if advertising on the platform will ...