The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer ...

The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...

: Nutella maker to buy Kellogg for $3.1B, hints at future in Battle Creek BATTLE CREEK, MI — W.K. Kellogg Co., is reportedly in talks to sell its Michigan-based cereal company to an Italian sweets ...

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the ...

W.K. Kellogg Co. has shown a strong commitment to Battle Creek since its formation,” said Interim City Manager Ted Dearing.

LUXEMBOURG and BATTLE CREEK, Mich. — The Ferrero Group will acquire WK Kellogg Co for a total enterprise value of $3.1 ...

Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

As Ferrero buys WK Kellogg for $3.1B, Battle Creek braces for change while officials hope the hometown cereal maker’s roots ...

Ferrero is close to acquiring WK Kellogg in a $3 billion deal as the cereal maker faces falling sales and restructuring ...

Battle Creek cereal maker WK Kellogg Co. is on the verge of being sold to Italian candy maker Ferrero for a reported $3 billion, according to multiple news outlets, including Reuters and The Wall ...